Colourful kids fashion previews for spring and summer 2017 from Bubble London

Kids clothes usually divide into two broad camps - the preppy camp and the colourful camp. I love both really, but at a recent children's wear trade show I specifically checked on the colourful camp. I got to see and photograph (some) new bright and fun spring and summer 2017 children's wear collections hitting the shops in January. Last year I went to the same show and did an update on a few of my favourite up and coming  British children's fashion designers

Collectively, walking around and looking at the collections you could see that colour was going to be again a big thing. Unsurprisingly nautical motives, sea creatures, and all that you often associate with spring and summer were there. There was plenty of bright primary colours, however, it almost seemed like there was a bit of a muted edge to the primary colours with a bit of toning down. Pastels were also looking like they are again up and coming. Organic is again really popular, with many brands being certified by GOTS to be of the highest standards. 

So here are a few of my pictures from Bubble London. 

Olly & Arya - a totally NEW brand, launching in 2016. Stylised photographs digitally printed on bamboo, tencel and cotton fabrics, and some simple and homely knitwear. I thought this brand was lovely, they had some very unique clothing, and I especially loved the dinosaur jersey and I think any kid would go nuts for it. I seem to remember the original photograph is from the film Jurassic Park!

Olly & Arya t rex dinosaur shirt

Olly & Arya flower skirt

Olly & Arya knit wear

Småfolk - Danish brand that I have also associated with strong retro colours is going a lot more pastel this time around. They were especially proud of the fact that they are now certified by GOTS, as organic textiles is something they feel strongly about. Pastel and prints - I like it! 

småfolk ss17 pastel colour collection

småfolk ss17 spring summer 2017 collection

Lilly + Sid - such a huge favourite here in UK, they do just the cutest designs, for both girls and boys. Usually the stuff available for boys is a bit bland, but not at Lilly + Sid - they have really fun designs for both genders. I picked up that there were a fair bit of mermaids for girls and octopi for boys this coming summer. 

lilly + sid ss17 collection

lilly + sid mermaid girls collection spring summer 2017 ss17

lilly + sid octopus boys collection spring summer 2017 ss17

Tiny Trolls of Norway - I am a big fan of Scandinavian brands and they do the practical outer wear the best. Like they say in pretty much everywhere in Scnadinavia, there is no bad weather, just bad clothes. Tiny Trolls of Norway do lots of high-quality winter suits, overalls and rainwear, plus of course fleeces and proper outdoorsy gloves for kids, and are now moving to make it big here in UK too. I especially loved the dusty pink and dusty purple rain suits - gorgeous colours. 

tiny trolls of norway outdoor wear collection

tiny trolls of norway rain suits for girls

tiny trolls of norway outdoor accessories for girls

Toby tiger - I have to confess, I had never heard of this brand even if they are quite established, but I loved the colours so was drawn to their stand. Still bold primary colours, but also pastel edge to them. I loved the colourful elephant prints that remind me of Elmer the Elephant. 

toby tiger ss17 spring summer 2017 collection

toby tiger ss17 colourful spring summer 2017 collection

Unfortunately I didn't have time to pop by down all the stalls, and some stalls I did pop down didn't want any pictures of their closely guarded designs published ahead of embargo, but I can tell you, it is looking nice and colourful out there in spring! A few other nice colourful brands I saw were Kite, Hatley, Frugi and mini Melissa, but for one reason or another didn't have a chance to photograph their stuff. 

What did you think of the collections? Looking forward to the spring and summer fashion for kids?


  1. Ooh what a wonderful collection, I am loving the look of Toby Tiger and haven't heard of them before x #fkf

    1. Yeah this was a first time I saw Toby Tiger too, and they had some lovely stuff :) Will have to check out their website soon!

  2. I love some of these bits! The Dinosaur top in the first image is something I would buy Joey. The Smafolk collection look really interesting and bright, especially the yellow giraffe stuff.I love the colourfulness of Toby Tiger aswell #WeekendTotStyle

    1. The dinosaur top by Olly & Arya is absolutely fab! I loved it, and it is always nice to spot new brands at these events :) Småfolk is an old favourite of mine, and my daughter loves their stuff :)

  3. What a fab selection of brands! I hadn't heard of the first one but it looks great and we always love a bit of Lilly & Sid - great prints and colours. Toby Tiger looks fab too :) Thanks for linking up with us and hope you've had a great weekend! x #weekendtotstyle

    1. Lilly & Sid are such blogger favourites aren't they! I see lots of people sporting their stuff on blogs, and I am not surprised why. They always have such cute designs :) Thanks for hosting!

  4. What a great selection, we are mad about Lilly & Sid here and that bunny dress is ADORABLE... I need to go shopping! Also Tiny Trolls of Norway has really caught my eye. Thank you for sharing #WeekendTotStyle

    1. Yeah I really liked Tiny Trolls of Norway - such fab clothes, and we quite like our daughter wearing these kinds of very practical outdoor clothes in autumn and winter wet weather. Thanks for hosting!

  5. I'm obsessed with the new Lilly & Sid stuff - it's divine! I was hoping to make Bubble & Dot-to-Dot but timings were off with our visit to Sussex :( .

    Thanks for linking up to #FunkyKidFriday xx

    1. Yeah I wanted to go to Dot-to-Dot too but ha ha I forgot the name of the trade show and could only remember Bubble... If you come for the winter show you'll have to let me know and we can grab a coffee together at the press lounge :) Thanks for hosting :)

  6. Oh my goodness I would have loved to go to this!! Getting excited by all the mermaid stuff from lilly & Sid. We are huge fans xx

    1. It is really interesting, I'd definitely recommend coming if you are interested in kids clothes and want to cover some of the new trends (and if you do come, let me know and we can meet up :) ). I really enjoyed having sneak peeks at the collections although I wasn't allowed to photograph all of them.


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